Product Owner

🤖 About Li.fizz Robotics

Li.fizz Robotics is a startup automating commercial kitchens with cloud robotics technology. Since founding in June 2022 we have validated product-market fit, closed our Pre-A round, and are now scaling at a steep pace.

We build proprietary robots and a cloud platform for restaurant owners. Starting with cocktail and highball mixing robots, we are expanding our lineup to frying and cooking robots — all connected through a single cloud system. We design and develop our proprietary PCB Stator motors, firmware, and Vision-Language-Action (VLA) models in-house, growing into a full-stack robotics company.

Our goal is not to sell a single robot. It is to automate over 90% of kitchen operations and build a cloud robotics ecosystem that maximizes operational efficiency for restaurant owners.

We currently partner with about 1,400 stores nationwide, and the number is still growing. Last year alone we recorded over 1,700% annual growth, and in 2025 we were recognized externally with finalist placement at the K-Startup Grand Tournament, Grand Prize at the Lotte Shin Kyuk-ho Entrepreneurship Competition, Grand Prize at the Hanyang University Venture Startup Competition, and TIPS selection — alongside our Pre-A funding round.

In 2026 we begin our global expansion, starting with the U.S. and Singapore. We are looking for teammates to build the future of the kitchen with us.

⚙️ Meet the team you will work with

The Li.fizz Strategy & Planning team is the team that defines the problems the company needs to solve and solves them in the fastest and most effective way possible.

Every week we form hypotheses, validate them in the market, judge with data, and decide the next step. The PO sits at the center of that cycle and sets the direction and pace of the company together with the CEO. Market analysis, sales strategy, marketing operations, data analysis, financial modeling, new partnerships — you are directly involved in business decisions across the board.

The PO is the person who forms hypotheses, goes out into the field to validate them, interprets the results as numbers, and quickly moves to the next hypothesis.

📊 What you will do at Li.fizz

Your primary scope at Li.fizz is [B2B service expansion and strategic planning].

• B2B service expansion strategy and execution
  • Build and execute the strategy to grow our partner store count (core KPI: month-over-month new partner stores)
  • Discover new markets and channels and design entry strategies
  • Source and negotiate franchise and enterprise partnerships
• Marketing execution and ad operations
  • Run and optimize digital advertising on Meta, Naver, and other channels
  • Plan and produce ad creative (collaborating with designers)
  • Analyze CAC and ROAS by channel and improve budget efficiency
• Data analysis and metrics operations
  • Define, track, and operate dashboards for core service metrics
  • Design hypothesis-driven A/B tests and interpret results
  • Author weekly and monthly business review documents
• Sales pipeline management and direct selling
  • Manage inbound and outbound leads and assign them to sales reps
  • Run showroom meetings and personally close key deals
  • Continuously improve sales scripts and sales kits
• Financial modeling and capital management
  • Operate revenue and cost projection models
  • Support IR materials in preparation for the next round (Series A)

🛠 Tools we use at Li.fizz

Below are the work tools you will use to do your job and communicate with the team. You do not need to know all of them in advance — you can learn them after joining, and it is even better if you come in already familiar.

Communication, documentation, and sharing

• Slack — Our internal messenger. Everything from company-wide announcements to team-level work communication and DMs happens here.
• Notion — Each team's work, handover materials, internal policies, and meeting minutes are all recorded here.

Standard work tools

• Excel — From organizing tables to financial modeling, numerical analysis, and metric analysis and forecasting.
• Word — Our standard document format. We use it for all documentation except for unavoidable cases such as government grant programs.
• Figma — From presentation decks to flowcharts. We use it more than PPT, so it is worth learning.
• PowerPoint, Hangul Word Processor — Used when a presentation deck or Hangul file is specifically required.

Business-specific tools

• Meta Ads Manager, Naver Ads Manager — Ad execution and performance analysis
• Google Analytics, Mixpanel — User behavior tracking and analysis
• Metabase — Internal data analysis and dashboards

🧭 Who we are looking for

Li.fizz has three core values for the people we hire.

• Smart & Humble — We move fastest with people who are both smart and have a great attitude.
• Data-Driven — We work with people who question their own intuition and verify with numbers and hypotheses to make better decisions.
• Field-First — We work with people who understand customers directly on the ground rather than from a desk, and who willingly accept the hardships that come with it.

Required qualifications

• Education: Any
• Experience: Any (entry-level applicants welcome)
• Able to question your own intuition and verify with numbers and hypotheses to make better decisions
• Willing to find answers on the ground rather than at a desk (willing to deal with store owners and customers directly)
• Able to communicate smoothly with internal and external stakeholders

✨ Even better if

The following are not required, but matching experience will help you adapt faster.

Preferred

• PO or strategic work experience in B2B SaaS, hardware, or F&B
• Hands-on experience with data analysis tools (SQL, Mixpanel, Metabase, etc.)
• Digital ad execution and performance marketing operations experience
• Financial modeling or IR document authoring experience
• Work experience at a fast-changing early-stage startup
• Familiarity with the small business, restaurant, or franchise domain

🏢 Work conditions

Work environment

• Working hours: 5 days a week (Mon–Fri), 8 hours per day (full-time)
• Flexible hours — outside of the Monday weekly meeting (18:00–20:00) and your team's recurring meetings, you can arrange your commuting hours freely.
• Remote work — we generally encourage working from HQ; remote work is available case-by-case with prior coordination.
• Location: 5F, 321-1 Ttukseom-ro, Seongdong-gu, Seoul — Li.fizz HQ (5-minute walk from Seoul Forest Station and Ttukseom Station)

Compensation

• Employment: Full-time (3-month probation)
• Starting salary: KRW 42,000,000 per year (entry-level)
• Experienced hires: negotiable

🎁 Benefits

Time off & work-life balance

• Unlimited PTO, half-days, and remote work (use freely after pre-coordination)
• Two-week refresh leave at 3 years of service (separate from PTO)
• Quarterly all-hands picnic — every quarter we block out a full weekday to spend time together. It is both team building and time for deeper conversations with colleagues we usually do not sit next to.

Growth support

• Unlimited reimbursement for work-related and self-development books, courses, and conferences
• Full reimbursement for any equipment you need for your role (MacBook Pro, monitor, keyboard, etc.)
• Performance-based stock options — granted from your 6th month based on performance reviews
• Global travel opportunities — overseas travel to the U.S., Singapore, China, and more as we expand globally

Work environment

• KRW 15,000 meal allowance when working past 8 PM
• Taxi fare covered when leaving after 11 PM (past the last train)
• Unlimited coffee, cocktails, highballs, and snacks

📬 The path to joining

Hiring process

• Application review → 1st interview with the team → 2nd interview with leadership → Offer
• We respond to applications within a week. Interview schedules are shared along with the application review result.

Application window

• ~ (May close early)

How to apply

• Apply via the Li.fizz careers page → career.lifizz.co.kr
• Required documents: 1 résumé / 1 cover letter / Portfolio (if applicable)

Li.fizz is currently a Pre-A stage startup. As an early-stage company that is just starting to scale rapidly, there are still plenty of gaps to fill — but we are confident we can build a company that grows freely and faster than anyone, with you alongside us.

Achieving something self-directed and growing alongside the company through that experience — spend that valuable time with Li.fizz. We would love to chat more in a meeting.